AI Influencers Are Everywhere Right Now… So We Finally Looked Into It
I saw a tweet from the founder of abgcmo.com starting to go viral, and although it felt super cringe…the virality became too much to ignore.
“The ABG guidebook - how to get 1k followers in 5 days.” Anybody in growth marketing would be interested to know if it’s legit or not. We recently also evaluated the Tinder-style marketing tool for credibility, so we figured this would be worth a shot as well.
Here’s our honest take.
The Onboarding Experience
We went through the onboarding flow to better understand how the product actually works. From a product standpoint, it’s clearly well thought out. The UX/UI feels very similar to some of the strongest modern onboarding funnels (think Cal AI) with clean, minimal steps, a narrative-driven structure, and a gradual build-up of value as you move forward. Everything is designed to keep momentum going and guide you toward a decision. It’s the kind of flow that’s very obviously optimized for conversion.
Strong marketing language to convince the user they can save 3x the time.
Where I Stopped: The Paywall
At the end of that flow, I hit the pricing page: $49/month for the starter plan, $154/month for the creator plan, and custom pricing for pro. There’s no free trial or sandbox mode, aka no way to test things before committing. I didn’t want to pay to explore, and on top of that, this isn’t something I’m personally looking to use right now, so there wasn’t enough pull to justify jumping in. So I stopped there.
$49/month is rather expensive for this kind of tool imo…
The More Interesting Part: How People Feel About AI Influencers
Afterwards, I brought it up in one of our AI group chats and ran a quick poll asking: How do you react when you find out a company is using AI influencers to market? The results were small but interesting…zero people said they’d be more likely to buy, four said they’d be less likely, and one said it had no impact (transparently, that vote was mine). It’s not a large sample size, but the direction is still telling: the default reaction leaned negative.
Why That Matters
Even if the tooling itself is strong, perception is a real constraint. Right now, AI influencers still come with a certain amount of baggage. They can feel inauthentic, raise trust questions, and sometimes come across as overly engineered marketing rather than something genuine. That creates an interesting tension. Builders see scale, efficiency, and leverage. Users, on the other hand, still value authenticity and trust. Those two perspectives don’t always align.
The Bigger Takeaway
What stood out to me wasn’t just the product itself, but the gap between what’s being built and how people actually respond to it. That gap is where many AI products will either succeed or struggle.
If You Want to Track Trends Like This
This kind of conversation is happening constantly in our AI circles. If you want to stay on top of emerging tools, understand actual sentiment, and catch trends before they fully play out, you can join below:
